Here are 25 video ideas to market your camp and tell your story. If you’re just getting started with video, here is a blog post I wrote earlier this year on how to get started with video.
All of these video ideas are meant to be done in-house. You don’t have to hire an outside company to create great video!
Start a video series
- Record a monthly video message from the camp director.
- Have your camp registrar answer frequently asked questions.
- Partner with a school and do an educational series on helping children succeed at school.
- Use your environmental education team to host an environmental series.
- Record all your campfires. Make sure you’re using a camera that shoots well in low light.
- Upload all your favorite skits and create a YouTube playlist, “Our Favorite Summer Camp Skits.”
- Upload all your favorite songs and create a YouTube playlist, “Our Favorite Summer Camp Songs.”
- Record camper testimonials during the summer.
- Ask returning parents for a testimonial during drop-off and pick-up days.
- Create a contest that asks parents and campers to send in video testimonials during the winter.
- Record staff testimonials that you can use as a recruiting tool.
- Record mini tours of camp. Don’t do one huge tour, break the tour up into different parts so prospective families can create their own tour.
- Let counselors and campers give day-in-the-life tours of camp.
- Give tips to first time campers like what to pack, how meals work, what to expect on your first day, etc.
- Teach your favorite camp cheers and songs.
- Teach your favorite camp activities and games, especially the ones that would be great for birthday parties.
- Have a farm or garden at your camp? Highlight the journey your food takes from farm to table.
- Start a video program and let your campers create videos.
- Do a mini-documentary and highlight a camper/bunk and tell their camp story.
- Buy a GoPro and stick it on the helmet of a horseback rider or a waterskier.
- Buy a drone and fly your camera all over camp.
- Buy a GoPro and a selfie-stick and send it down the zip-line with someone.
- Introduce your staff using video interviews. Let them share a bit about themselves and where they are from.
- Share a day-in-the-life of year-round staff as they get ready for camp.
Outside of Camp
- Highlight attractions that families can visit outside of camp. Where should families stop and get lunch or is there a great place for parents to go shopping?
What other video ideas would you add to the list? Let me know in the comments and make sure to share a link to your camp’s YouTube channel. I’d love to highlight your idea and videos.