Having trouble coming up with an idea for social media content? Here are 100 content ideas for social media that you can copy and paste directly into your content calendar. If you find these ideas helpful, please consider sharing this list on social media.
I find it’s always helpful to have a list of basic ideas that you can reuse each week or month. Having this basic list will allow you to spend more time coming up with creative twists for each of the posts.
- Throwback Thursday – Every Thursday post a wicked old photo from your archives. The older the better.
- Meet the team – Meet the team posts are a great way to highlight your leadership team, their experience, where they’re coming from, what they’re looking forward to most and some of their hobbies.
- Quotes – Share quotes about the importance of nature, camp, play, childhood, etc.. For an added effect pair your quote with a picture from camp.
- Testimonials – Share testimonials from parents, campers, staff and alumni. Testimonials are more powerful if they include a photo of the person giving the testimonial.
- Behind the scenes – Highlight your housekeeping and maintenance crew as they help make sure camp runs smoothly.
- Trivia – This is a simple, “Did you know?” post. You can add some engagement by asking a question, having people answer, and then giving away some camp swag to a random winner.
- Answer frequently asked parent questions – When you answer these questions make sure to add a link back to your website where parents can find more information.
- Image of the day – Pick your favorite image from the day and share it.
- Facts – Share a random fact, like the number of countries that are represented at camp this summer, or how far the farthest camper travelled to be at camp.
- Stories of how camp changed a child’s life – Camp has a positive impact on kids. That’s a fact. Read through your surveys and find some of the best stories from parents and share them on your blog and social media.
- Slideshow from the session – Put your end of session slideshow on YouTube.
- Favorite photos from the session – Share some of your favorite photos from the session in a collage.
- Run a contest – Running a contest on social media has gotten easier thanks to third party apps. I’d suggest checking out WooBox and Shortstack.
- Give away camp swag – In return for a small amount of engagement, why not give away some camp swag? Ask people to do something simple like – comment, like, share, or retweet to be entered to win.
- Start a hashtag – Your camp needs a hashtag. #EnoughSaid
- Matching outfits – Have two campers or even multiple campers wearing matching outfits? Embrace it and share a photo!
- Statistics – How many marshmallows we’re roasted this week? How many campers were launched off the blob? Have fun with sharing all kinds of different stats.
- Happy holidays – Just because camp isn’t in session, doesn’t mean you can’t wish your community a Happy Thanksgiving, New Year, Merry Christmas, Happy Hanukkah, etc.
- First snow fall – Everyone knows what camp looks like in the summer, but what about after the first snow fall?
- Filled sessions – Create some buzz and urgency to register for camp by announcing each time a session is filled.
This might be one of the most stressful days of a session, but it’s important to share the excitement with your fans as campers start arriving.
- Buses arriving and unloading luggage – Grab a photo of all the buses unloading on your a-field. Parents that may be 100s of miles away will appreciate knowing that everyone arrived safely.
- Car arrivals – Don’t forget car arrivals! You’ll get great photos of campers and parents as they check in.
- Campers making their beds – Visit a couple cabins and share photos as campers begin to unpack.
- Cabin icebreakers – Share the small group activities that your counselors do during arrival days. Parents will be comforted to know that your staff is proactively help their child make new friends.
- First meal – The first meal of a session is filled with excitement, make sure to snap a photo!
Mornings at camp used to be one of my favorite times of the day. Everything is quiet, and just waiting to explode with excitement.
- Fog on the lake – Head down to the lake early in the morning and take a photo of the fog rising off the lake. “Good morning from camp _____. Today is going to be a wonderful day.”
- Flag raising – This happens every day at every camp (maybe every camp). Share that moment when everyone comes together first thing in the morning.
- Weather forecast – Definitely share the good weather, but also be conscious of sharing severe weather as well. Parents will know if there are warnings (tornado, flooding, etc.) and will want to know what is happening. Social media is one way to communicate to families that their children are safe and still having a good time.
Activities are best shared through photographs. This entire post could be made up of activities, but here are some of my favorite photo ideas that can be used as posts.
- People’s faces are key – When you’re taking photos of activities, make sure to get a photo of campers and counselors participating together.
- Climbing tower – The best photo you’ll get at the climbing tower is to sit at the top with your camera. As campers are reaching for the top, stop them, ask them and the staff member belaying them to look up. Focus on the camper. Click. It’s a thing of beauty.
- Horses – You really can’t go wrong at the ranch. Just make sure your photos show campers and staff following safety rules.
- Archery – You can get a great archery photo if you stand to the slide, and slightly in front of a camper with an instructor. Have the camper pull the arrow back, and have the counselor look down archery range and point to the target. Focus on the camper’s eyes. Click. They don’t even have to shoot the arrow.
- Dancing – Use a low camera angle to get a more dramatic effect when shooting dancing.
- A-field – Field sports are hard because everyone is so spread out. I suggest taking a big group photo at the beginning or end of a game.
- Basketball – The best place to stand is right near the basket.
- Swimming – Jumping off the dock is the best photo you’ll get at the waterfront, just make sure you get a lifeguard in the background.
- Arts and Crafts – It’s best to stop by arts and crafts at the end of the activity period so that you can get a photo of what the campers have been working on.
- Canoeing – One of the best shots you can get of canoeing is standing on shore. I always liked taking photos of the campers canoeing right before they got pushed off by the lifeguard, that way you get the campers and the lifeguard in the same shot.
- Ropes course – These can be great photos, just make sure that the campers and counselors are following all the safety rules. To get the best action shots I suggest harnessing up and putting yourself on the course.
- All camp activity – All camp activities are a lot of fun to share. Just make sure if you’re sharing photos to share big group photos that capture excitement.
- Highlight a new activity – Share your new camp toy, better yet, tease your new camp toy for a bit before unveiling it.
Meals are an easy time to capture content because your entire camp is in one room.
- Menu – This is a great Twitter post. It’s simple yet comforting for parents to know that their child is sitting down and having a meal.
- Kitchen staff cooking or serving food – In my experience, everyone loves the kitchen staff.
- BBQ night – Share a photo of ribs on the grill and then campers eating messy corn on the cob, ribs and watermelon.
- Ice cream social – Everyone loves ice cream. Even if you never went to camp, you understand the magic of ice cream in the summer.
Nights at camp are very special. Everything crescendos during evening program and then the air starts to cool, the day winds down and camp becomes quiet.
- Staff preparing for campfire – At most camps there is a lot of history and pride behind campfires. Share a moment as counselors prepare the fire for the evening, every alumni who’s taken part in campfire will relate.
- Campfire – Share a photo of your entire camp congregated around the campfire, singing songs and laughing.
- Skits – I’m sure you have skits at your camp that have been handed down from generation to generation. Share them. Let alumni relive those moments.
- Songs – Songs are a great opportunity to experiment with Vine and Instagram videos.
- Long exposure of campfires – Use a tripod and take a long exposure. You’ll capture a blur of campers as they sing and your campfire will never look more inspiring and symbolic.
- A good night message from the director – At 11 PM your camp director is probably still running around putting out small fires, but the rest of the world doesn’t know that. Even if you have to write it yourself, take a moment to say good night from camp and reflect on the spectacular day.
- Closing campfire – I know I’ve already covered campfire, but there is always something unique that happens at closing campfires. Be patient, wait for that moment and then share it.
- Dance – Just make sure your camp doesn’t look like a club.
- Overnights – If your camp does them, share them.
There is a lot that happens around cabin life that can’t be captured in a social media post, but sharing the bond that a cabin and village creates is a great camp story.
- Cabin photos – It’s easy to take an official cabin photo at the beginning of each camp session as campers are taking tours and moving as a group, but the cabin photos at the end of the session really tell a story.
- Inside the bunk – Most cabins are a disastrous mess but there are some that have an eclectic vibe that tells a story of the campers who lived there.
- Cabins hanging out on their porch or by the fire circle – An image of a cabin hanging out on their porch is almost too campy, but it’s a special part of camp.
- Awards – Share the goofy awards that cabins give out to campers and counselors throughout the session.
- Games – Share a cabin playing a game, it can be carpetball, basketball, or even just cards.
- Camp store – Store isn’t always the most exciting part of the day, but it’s a time when cabins get together and spend quality time.
- Upgrades to cabins – These are great posts to do in the fall and spring as you upgrade your cabins.
THE GREAT OUTDOORS
Sharing beautiful photos of nature is easy and can be done year round.
- Wildlife – Turtles, fish, deer, eagles – Pretty much anything.
- Picturesque views of camp – Make sure to include some landmarks in your photo.
- Hiking trail – A photo of a team doing trail maintenance is an easy way to share your beautiful trails while including people.
- Forest – Just make sure it’s green.
- Sunrise – An early morning post is best paired with a sunrise photo. TIP: Take sunrise photos in the early spring and late summer when the sun doesn’t rise as early, but the trees are still green. Then just bank all your sunrise photos to use later, like in early July when the sun rises at 5 AM.
- Sunset – Don’t share photos of just any old sunset, wait for the ones that take your breath away.
- Photo of the stars – I always enjoyed taking my tripod and camera out on the a-field late at night and shooting long exposures of camp and the stars.
- The lake – One of the best times to share photos and video of the lake is during the winter when it’s all frozen over and it has just snowed.
MISSION AND VALUES
Use photos and stories to share your camp’s mission and values.
- Definition of values – Ask campers what a value means to them and then post their answer. These posts might be a great way to use Instagram video or Vine.
- Values in action – Show how campers display values during camp.
- Thank you at the end of a session – Post a thank you message from the director and staff for a wonderful session.
- Thank you to donors – Take a moment to thank your donors by sharing how their donation directly affected camp.
- Thank your volunteers – Make sure to take a lot of photos during your volunteer day, especially before and afters.
DISTRIBUTION OF CONTENT
Social media is one of the best places to curate and share content.
- Share your blog post – Make sure to share your blog post at least once, if not multiple times across social media. To make sure your posts aren’t too repetitive, cut up your posts into multiple posts with different messaging.
- Curate blog posts – Subscribe to blogs that share content that would be helpful to your audience and consider sharing a post. Curating and sharing content like this might be best suited for Twitter.
- Share your newsletter – Link to both the newest edition of your newsletter and a link to subscribe to your newsletter.
- Share a Pinterest board – It can be your board, or someone else’s, but share one that your fans would find interesting.
- Videos – Make sure to share all the videos that you’ve been creating. Need some help getting started? Check out this post for 50 tips on creating videos.
Every one of your posts should encourage engagement, but sometimes it’s best to be straight forward and ask your fans to do something.
- Ask alumni for photos – You can turn this into a contest by asking alumni to submit their favorite photos. The top photos will win something.
- Fill in the blank – Post a photo with a fill in the blank caption. Ask fans to leave their answer for a chance to win a camp t-shirt.
- Polls – Create a poll and let your Facebook fans vote.
- Photo caption – Post a photo and ask fans to caption it.
- Camper and staff curated posts – Ask your camp community to submit their own photos for a chance to be highlighted on camp’s social media accounts.
Because of it’s visual qualities and it’s demographic, Pinterest is a great opportunity for camps. Just make sure that when you share photos they are linked back to your website.
- Create boards of a camp tour – Don’t just create one board, create many specific boards that give a close look at different areas at camp.
- Parent specific boards – Create boards that are parent specific with tips, vacation ideas, how to throw an epic birthday party, etc.. Parent Magazine has a great Pinterest account you can use as inspiration.
- Age specific boards – You are the master of age appropriate games and activities. Create boards filled with camp activities that parents can use all year round.
- Testimonials – Create a board filled with testimonials.
- Contest – A simple contest idea is to have families make boards about what camp means to them. To submit their boards contestants have to pin a graphic that you’ll create for the contest and use a specific hashtag in their description.
Your campers are on Instagram and you should be too. This blog post has tips for success on Instagram.
- Short videos – Use Instagram’s video feature to share moments at camp that can’t be contained to just a photo – skits, songs, testimonials, etc.
- Hashtags – Yes, you should be using your camp hashtag, but also try using hashtags like – summercamp, campfire, camp, summercamp2014, canoeing, lake, etc.. Try using 3-5 hashtags for each post and see if it helps increase your engagement. I see some Instagram power users us 10+ on each post.
- Be artistic – Instagram has moved away from hipster, artistic photos, but photos with a bit of artistic thought behind them still get more love from fans.
- Regram – I’m not a huge fan of regramming, but it’s definitely a way to get your Instagram community engaged with your account. You can start by asking fans to share their camp photos with your camp hashtag for a chance to be regramed.
Twitter is my favorite social media account for summer camps, because you can never share too much. There is always something going on at camp that you want to share and Twitter is the place where you don’t have to worry about posting 20+ times during the day.
- Live tweet the entire summer – There is always something happening at camp and Twitter is the perfect place to share everything.
- Vine – Just like Instagram videos, use Vine to share moments at camp that can’t be contained to just a photo – skits, songs, testimonials, etc.
- Twitter Chat – Host a Twitter chat where you answer frequently asked questions about camp. Host a parent and potential staff version.
Facebook is still king when it comes to social media. Though I love Twitter, you’re most likely going to see the best engagement on Facebook.
- Gallery of your best photos from the session – Take your best photos and post them to a gallery.
- Tag all your photos with people – Make sure to encourage your fans to tag of themselves. It’s one of the best ways to get your posts more reach.
- Heck, Tag the photos with no people – Post a map of camp and ask people to tag themselves at their favorite spot.
- Cover photo – Update your cover photo weekly in the summer and monthly in the off season.